Is A Private Sale The Best Home Selling Solution Today?
In a private sale, sellers dispense with real estate agents and publicize their property themselves. They want to attract buyers who will offer a great price for their property, leading to a sale in which the vendor does not pay out any real estate commission to an agent.
This sounds great in theory, but in the Queensland market at least, there is a big problem with this process. This would affect all vendors wanting a Brisbane private sale. The problem is that for better or worse, most buyers who are willing to buy real estate first of all visit the website known as realestate.com.au. I learned from one of their competitor's representatives that realestate.com.au has 94% of the market in Queensland. Whether this is real or not I do not know, but the market share of this website is excellent. You would be crazy to try to sell household property without advertising on this particular site. If you did try, how could you be certain that you were getting the best buyer for your property? You would be missing out on hitting so many buyers it would not be unusual.
The simple fact of the matter is, that at the time of writing, only qualified real estate agents and their representatives can publicize properties for sale on this website. Further, these agents must have a Form 22a signed by the client - that means, a valid listing document, before they are allowed to put a property up on this site. Any agent who breaks this rule is asking for trouble.
Traditionally this left many sellers in a bind. How to avoid the high commissions - like around $12,000 on the sale of a $400,000 house and still get the right amount of market publicity for reaching the target audience?
This is why, in Queensland anyway, I believe it is best to forget about conventional private sales as a method of getting the top price in your hand for your home.
With this issue in mind, Happening Real Estate was established. For some years now, we have been doing deals with vendors - providing them with relevant market information, and listing their houses on realestate.com.au as well as domain.com.au - WITHOUT charging the high commissions which are typical in the industry. It is done as a fee for service model. We handle the inquiries, hook up buyers and sellers, sellers show their own property, and we negotiate for the sellers to get the best possible outcome. We then prepare legal contract documents and get signed contracts to the solicitors. The good thing about this for the vendor is that he or she gets to reach all the clients that any agent can reach through online advertising - and the seller normally pays 90% or more less than typical real estate commissions for the service!
There are also service plans for those who want guidance in preparing marketing copy, taking pictures, arranging signboards and newspaper advertising - all the other things that agents normally do in working to sell property. These packages still produce significant savings for the sellers - often enough to cover the stamp cost on their next property purchase!
Whether you require a full real estate service or a service enabling you to get the advantages solely available to real estate agents, Happening Real Estate have plans designed for you. Don't go it alone with a private sale. Get assistance, get information, and get marketing power for the best sale result. Call us today in Australia on 1300 725 853 and look forward to a profitable sale with a very pleasing settlement statement from your solicitor at the end of the process!
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